Snewpit:

Explainer

Challenge

Snewpit is a citizen journalism app that aims to make it easier for the public to report and find news as it happens. And as a start-up, Snewpit needed an agency who could tackle every element involved in introducing its revolutionary new offering to potential members and investors alike.

Approach

With no assets to work with, we started from scratch, carving out a distinct visual style and strategic tone of voice for the brand. We then created an animated explainer video, working closely with our client to build a narrative that was relatable and interesting to as many different audiences as possible.