The Salvation Army Australia (TSA) approached us with a challenge, to create and produce a captivating video campaign showcasing their Aged Care offerings across Above-the-line and social media platforms. With a theme centred around ‘celebrating, whatever the stage in life,’ TSA aimed to distinguish itself from other industry campaigns. With a tight budget and timeframe, TSA sought an agency to fully develop and execute a compelling concept.
Our objective was to create an uplifting visual spot that showcased residents and staff embracing life with zest. We adopted a unique and refreshing approach by integrating music and dance into everyday activities of residents and staff. took a refreshing approach by capturing everyday activities infused with music and dance. To add authenticity, we featured real staff and residents alongside professional actors. Ensuring their participation throughout production was not only professional but also enjoyable and memorable. The two-day shoot spanned three different locations, capturing diverse aspects of daily life.
The outcome exceeded client expectations. A distinctive, fun, and engaging campaign that redefines how the sector is portrayed, setting it apart from conventional approaches. The campaign successfully achieved its objectives, generating an increased number of enquiries and leaving a lasting impact in the industry.
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The Creative Foundry is situated on the land of the Wangal and Gadigal peoples of the Eora nation. We acknowledge their connections to land, water and community. We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. This always was, always will be, Aboriginal land.
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