MyCar Tyre & Auto
Integrated Campaign
The Challenge.
Launching a new brand is never easy. Rebranding a national name is even harder. So when Kmart Tyre and Auto Services rebranded as MyCar, they needed an agency that could do it all: strategy, creative and production.
The MyCar marketing team envisioned a multi-channel campaign that would keep existing customers happy and inspire new ones to give them a spin.
Our Approach.
Let’s be real. Nobody likes getting their car services or their tyres replaced. We tapped into that anxiety to give our integrated campaign a trustworthy and authentic voice that we knew would resonate.
With a creative strategy born from an understanding of customer perspectives, our campaign was executed consistently across all media and advertising channels. It featured a no-fuss aesthetic, human tone of voice and zero pushy sales pitches and petrol-head jargon.
The Result.
MyCar’s relaunch campaign shaped a national brand into a relatable, trustworthy name. The tone of voice developed for the campaign helped shape and drive home the brand’s core marketing messages.
- Client:
- Mycar Tyre & Auto
- Category:
- Creative, Design, Production
- Outputs:
- 3 x 30" TVC's & 3 x 15" TVC's, OOH, POS
- Services:
-
Branding
Creative
Creative Strategy
Graphic Design
Photography
Scriptwriting
Social Content
Strategy
TVC Production
Video Production
Give us a shout!
Let’s work together on something great.
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