SAE was launching a new course – the Bachelor of Creative Industries, which is unique as it offers a combination of entrepreneurial skills and creative industry knowledge.
The challenge was to stop the viewer in their social feed and promote the course to a diverse range of potential students including career changers, upskillers and gap year students.
To promote the Bachelor of Creative Industries, we wanted to create an engaging video that showcased the diversity of creatives and the unique features of the course.
The video uses fast-paced, energetic scenarios of creativity in action, using a combination of filmed footage, stock footage and creative sound design.
The footage was shot at various SAE campuses to showcase the state-of-the-art facilities. Creative sound design was used to enhance and add atmosphere to the visual content and engage the audience.
The bespoke campaign was created for social from the ground up, so text on screen would drive the content, allowing people to watch the videos with the sound on or off.
The video successfully promoted the Bachelor of Creative Industries to a diverse range of potential students by showcasing the unique features of the course and tailoring the messaging to suit the different target audiences.
The ads performed extremely well, significantly increasing the number of enrollments during the campaign. Due to the success, additional new versions were created to extend the campaign length.
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The Creative Foundry is situated on the land of the Wangal and Gadigal peoples of the Eora nation. We acknowledge their connections to land, water and community. We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. This always was, always will be, Aboriginal land.
At The Creative Foundry we are committed to providing a safe, inclusive, and culturally sensitive environment for all, no matter the ethnicity, faith, sexuality, disability or gender identity.