TOP TRUMPS
TVC Launch Campaign
The Challenge.
Top Trumps, the UK’s number one card game, was launching in Australia. They needed us to create a TVC spot that would win the attention of 7-14 year old kids and show off the game’s educational benefits to parents (in a way that wouldn’t bore the little ones).
Our Approach.
We conceptualised, scripted and animated a 30-second video brimming with colour, movement and energy. It featured original characters that appealed to kids, from hungry dinosaurs and creepy mummies to cuddly puppies.
Next we added a kinetic soundtrack and a personality-packed explainer voice over that quickly explained the Top Trumps concept.
The Result.
The resulting video commanded the attention of kids with bright colours and eye-catching animations. This introduced Top Trumps to a new Audience in style, welcoming them into a new world of play (and encouraging them to find out more).
- Client:
- Client:
- Category:
- Motion Graphics
- Outputs:
- 1 x 30" TVC & 1 x 15" TVC
- Services:
-
Animation
Concept Development
Creative
Scriptwriting
Video Production
30"TVC
15" TVC
