Top Trumps, the UK’s number one card game, was launching in Australia. They needed us to create a TVC spot that would win the attention of 7-14 year old kids and show off the game’s educational benefits to parents (in a way that wouldn’t bore the little ones).
We conceptualised, scripted and animated a 30-second video brimming with colour, movement and energy. It featured original characters that appealed to kids, from hungry dinosaurs and creepy mummies to cuddly puppies.
Next we added a kinetic soundtrack and a personality-packed explainer voice over that quickly explained the Top Trumps concept.
The resulting video commanded the attention of kids with bright colours and eye-catching animations. This introduced Top Trumps to a new Audience in style, welcoming them into a new world of play (and encouraging them to find out more).
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