Top Trumps, the UK’s number one card game, was launching in Australia. They needed us to create a TVC spot that would win the attention of 7-14 year old kids and show off the game’s educational benefits to parents (in a way that wouldn’t bore the little ones).
We conceptualised, scripted and animated a 30-second video brimming with colour, movement and energy. It featured original characters that appealed to kids, from hungry dinosaurs and creepy mummies to cuddly puppies.
Next we added a kinetic soundtrack and a personality-packed explainer voice over that quickly explained the Top Trumps concept.
The resulting video commanded the attention of kids with bright colours and eye-catching animations. This introduced Top Trumps to a new Audience in style, welcoming them into a new world of play (and encouraging them to find out more).
30"TVC
15" TVC
Give us a shout!
Let’s work together on something great.
The Creative Foundry is situated on the land of the Wangal and Gadigal peoples of the Eora nation. We acknowledge their connections to land, water and community. We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. This always was, always will be, Aboriginal land.
At The Creative Foundry we are committed to providing a safe, inclusive, and culturally sensitive environment for all, no matter the ethnicity, faith, sexuality, disability or gender identity.