Australian Institute of Fitness
TVC Campaign
The Challenge.
The Australian Institute of Fitness is the best option to train up, get qualified and kickstart a career in the fitness industry. They needed the creative muscle to prove that point and highlight the key benefits of their courses and winning culture.
Our Approach.
We built a social media campaign around the message that ‘every success story starts somewhere.’
Our team threw on their activewear and captured successful graduates in their everyday lives, exploring how they started and progressed their careers after training at the Institute. The video was shot documentary style to tell stories authentically.
The Result.
The final product was natural, raw and real. We uncovered the personal stories of successful graduates and explored their accomplishments to inspire others.
The end message was that anyone can achieve their ambitions and the Institute of Fitness is where it all starts.
- Client:
- Australian Institute of Fitness
- Category:
- Production, Video Production
- Outputs:
- 3 x 30" TVC & 3 x 15" TVC's
- Services:
-
Concept Development
Creative
Creative Strategy
Scriptwriting
Video Production
30" TVC 'Career'
30" TVC "Experience'
30" TVC 'Speed'
Give us a shout!
Let’s work together on something great.
02 9555 1528
The Creative Foundry is situated on the land of the Wangal and Gadigal peoples of the Eora nation. We acknowledge their connections to land, water and community. We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. This always was, always will be, Aboriginal land.
At The Creative Foundry we are committed to providing a safe, inclusive, and culturally sensitive environment for all, no matter the ethnicity, faith, sexuality, disability or gender identity.