Launching a new brand is never easy. Rebranding a national name is even harder. So when Kmart Tyre and Auto Services rebranded as MyCar, they needed an agency that could do it all: strategy, creative and production.
The MyCar marketing team envisioned a multi-channel campaign that would keep existing customers happy and inspire new ones to give them a spin.
We had no assets to work with so we started from scratch, creating a singular visual style and strategic tone of voice. We then conceptualised, wrote and produced an animated explainer video, working closely with our client to build a relatable and intriguing narrative.
Our video communicated a world-first concept in 60 seconds flat, carving out a distinctive style for an emerging brand. Our social team launched the video on Snewpit’s social media channels to successfully introduce them to the world.
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The Creative Foundry is situated on the land of the Wangal and Gadigal peoples of the Eora nation. We acknowledge their connections to land, water and community. We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. This always was, always will be, Aboriginal land.
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