The Challenge.

Launching a new brand is never easy. Rebranding a national name is even harder. So when Kmart Tyre and Auto Services rebranded as MyCar, they needed an agency that could do it all: strategy, creative and production.

The MyCar marketing team envisioned a multi-channel campaign that would keep existing customers happy and inspire new ones to give them a spin.

Our Approach.

We had no assets to work with so we started from scratch, creating a singular visual style and strategic tone of voice. We then conceptualised, wrote and produced an animated explainer video, working closely with our client to build a relatable and intriguing narrative.

The Result.

Our video communicated a world-first concept in 60 seconds flat, carving out a distinctive style for an emerging brand. Our social team launched the video on Snewpit’s social media channels to successfully introduce them to the world.

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Give us a shout!

Let’s work together on something great.

02 9555 1528

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