Snewpit
Explainer
The Challenge.
Launching a new brand is never easy. Rebranding a national name is even harder. So when Kmart Tyre and Auto Services rebranded as MyCar, they needed an agency that could do it all: strategy, creative and production.
The MyCar marketing team envisioned a multi-channel campaign that would keep existing customers happy and inspire new ones to give them a spin.
Our Approach.
We had no assets to work with so we started from scratch, creating a singular visual style and strategic tone of voice. We then conceptualised, wrote and produced an animated explainer video, working closely with our client to build a relatable and intriguing narrative.
The Result.
Our video communicated a world-first concept in 60 seconds flat, carving out a distinctive style for an emerging brand. Our social team launched the video on Snewpit’s social media channels to successfully introduce them to the world.
- Client:
- Category:
- Motion Graphics
- Outputs:
- 1 x 60" Video
- Services:
-
Concept Development
Creative
Motion Graphics
Production
Scriptwriting
Social Media Content
