Leading Health insurer Pacific Life Re created a new engine that made insurance claims easy and stress-free. They needed a short video to explain the impressive benefits of this new market-first product in a simple, engaging way.
They wanted us to balance animation with a clear human element and use a simple colour palette.
We partnered with agency L+L Design to produce an animated video that clearly explained the new product. We used a familiar, human narrative to frame the benefits of the claims engine, and developed a warm but clear visual language for the brand.
Our custom animation took a complex, abstract product, humanised it and summed up its key benefits in under three minutes. The video successfully drew attention to Pacific Life Re’s innovation and helped them help their customers.
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