Domayne, one of Australia’s leading furniture and homeware retailers, wanted to provide customers with attention-grabbing trend advice and inspiration via their social channels. The content needed to highlight their new season catalogue and entice viewers to take a look.
We shot a range of made-for-social video assets that showed off key furniture and homeware pieces related to four key summer trends.
The shoot’s composition was highly stylised and symmetrical, while the editing was snappy to ensure the end-footage was dynamic and eye-catching.
We created a full suite of colourful, fast moving content for Domayne’s social media channels that cut through cluttered news feeds. The videos used this dynamic style to showcase key pieces in Domayne’s catalogue, stop scroller’s in their tracks and win attention.
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The Creative Foundry is situated on the land of the Wangal and Gadigal peoples of the Eora nation. We acknowledge their connections to land, water and community. We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. This always was, always will be, Aboriginal land.
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