RSPCA NSW is a non-profit that prevents animal cruelty and promotes their welfare. They receive an influx of abandoned kittens every summer, which stretches their limited resources.
To attract donations to help cover this difficult period they decided to launch a social campaign called ‘Kitten Protector’. They needed help designing a logo and creating a complete visual treatment in line with their brand, all of which would be carried across print, digital and social media.
We created a Kitten Protector campaign that focused on using social media for maximum reach. Our talented team designed an eye-catching logo that aligned with the brand and a style sheet to inform all assets in the campaign.
Next we created compelling visuals for Facebook and Instagram ads and developed digital marketing materials for both the eDM and website. The design also included a welcome pack including a DL flyer and postcard.
The RSPCA NSW received full creative support to help launch and run a successful campaign, which captured the hearts (and wallets) of animal lovers all over Australia.
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