RSPCA
Annual Report
The Challenge.
The RSPCA does essential work to improve the wellbeing of animals all over Australia – most of which is only possible thanks to the generosity of their many donors and volunteers.
They wanted us to help them acknowledge, inform and update their donors by developing a 16-page print report highlighting their year in review. They wanted the tone to be fun, engaging and grateful, featuring stories illustrating the impact of their donors.
Our Approach.
First we developed a big, bold, friendly style. This set the tone for the report which features a mix of infographics and touching stories.
We used smart design language to make the statistics and information visually appealing and accessible so that they became a point of interest when mixed with donor stories. Each donor story also features several photos, adding to the authentic design.
The Result.
The end result was a fully integrated report that was bold, beautiful and eye-catching – to capture the RSPCA brand and show their gratitude for donors and volunteers.
- Client:
- RSPCA
- Category:
- Design
- Outputs:
- Print 16pp
- Digital Version
- Services:
-
Concept Development
Graphic Design
Print
New title
