Absolut

Love letters

The Challenge.

Agency AnalogFolk engaged us to create a set of videos to feature in a multifaceted campaign for Absolut Vodka. The videos were to promote the release of the brand’s Make Love Louder report, which provides actionable guidance on how people can actively support the LGBTQI+ community.

AnalogFolk needed several animated videos to help them get the message across in their social campaigns.

Our Approach.

The brand and the campaign were both clearly defined so our job was to create simple but eye-catching video animations that tied into the existing campaign. They needed to grab their audience’s attention instantly and send a clear message with just a few frames.

The Result.

We crafted a set of punchy, attention grabbing videos that seamlessly flowed into the larger Make Love Louder campaign to help boost engagement, and increase report downloads.