Cancer Institute NSW needed to educate people about changes to the cervical screening test, which now looks for HPV instead of abnormal cells, every five years instead of every three.
Priority number one was ensuring that women knew what the changes entailed and understood why it’s so important to get tested. To communicate the changes with women all over the state Cancer Institute NSW developed a social campaign – but they needed eye-catching animations to tie it all together.
Understanding the audience were largely 90s kids, we developed animations heavily influenced by the era. These simple but effective animations were to be used across Instagram and Facebook ads to entice women to find out more about cervical screening.
The final animations were fun, cheeky graphics that broke away from the usual stale, serious look of communications in this field. The animations provided useful information and a clear call to action for women – to book a cervical screening at their local clinic.
These ads successfully drove traffic towards the Cancer Institute NSW’s website and engaged with the target audience.
Give us a shout!
Let’s work together on something great.
02 9555 1528
The Creative Foundry is situated on the land of the Wangal and Gadigal peoples of the Eora nation. We acknowledge their connections to land, water and community. We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. This always was, always will be, Aboriginal land.
At The Creative Foundry we are committed to providing a safe, inclusive, and culturally sensitive environment for all, no matter the ethnicity, faith, sexuality, disability or gender identity.
Give us a shout!
Let’s work together on something great.
02 9555 1528
The Creative Foundry is situated on the land of the Wangal and Gadigal peoples of the Eora nation. We acknowledge their connections to land, water and community. We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. This always was, always will be, Aboriginal land.
At The Creative Foundry we are committed to providing a safe, inclusive, and culturally sensitive environment for all, no matter the ethnicity, faith, sexuality, disability or gender identity.
