EyeQ wanted help positioning themselves as ‘the local eyecare specialist’ so they approached us to create a series of videos to be distributed across Youtube and Facebook via paid and organic promotion.
Their marketing team provided us with three individual communication goals, each requiring its own video:
The videos needed to come across as authentic and approachable, but also confident, conveying a sense of community
With a limited budget, our creative team began scripting the three videos to meet the messaging criteria, planning them to be captured in a single shoot at a single store location.
We used voice overs to drive the videos and added captions so they could be viewed both sound on or off. Our team overlaid motion-graphic call-outs onto the footage, communicating the technical and business-focussed messaging so that the voice over could maintain a genuine, friendly tone.
The videos were filmed with several aspect ratios in mind, so they were suited for all social media platforms.
The videos hit all the messaging targets, showcasing EyeQ as local experts while showing off their offers and new technologies. The three videos were used across all EyeQ social channels to drive engagement and build their brand.
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