S-26, one of the world’s leading baby formula brands, needed an innovative way to promote their new branding and ensure customers that the product hadn’t changed. They needed to create three digital ads that would catch the eyes of mums and dads as they walked past.
Their agency, DDB, engaged us and we got to work.
We created three digital display ads for shopping centres, drawing on both the client’s design assets and our animation expertise. We wanted the movement in the ads to serve a purpose – to attract eyes and build on the brand’s core messages.
S-26 was delighted with the results of the campaign, proving even simple tasks can be elevated by smart techniques.
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