Grabbing Audience Attention
If you’re decently active on social media, you’ve probably heard the news—Instagram is turning into a video-sharing platform. It’s joining the likes of YouTube and Tiktok. Great,’ I can hear you say. ‘More pressure to perform on the internet.’ We get it; creating social content – especially branded social content – can be daunting. But here’s […]
Mistakes Brands Make with Their Video Content
As a brand or marketing department, you may be producing video content but not seeing the results you want. There could be several reasons for this, but it’s likely that you’re making one (or more) of these five common mistakes: Not understanding your audience and what they want to see Not having a clear purpose […]