Grabbing Audience Attention
If you’re decently active on social media, you’ve probably heard the news—Instagram is turning into a video-sharing platform. It’s joining the likes of YouTube and Tiktok. Great,’ I can hear you say. ‘More pressure to perform on the internet.’ We get it; creating social content – especially branded social content – can be daunting. But here’s […]
Why Video Storytelling Matters
Storytelling has been an integral part of humanity for as long as we’ve been able to communicate with one another. Smoke signals, drawings, and hand signs were all ways humans used to tell stories before we learnt how to communicate with sound. Heck, some people still story-tell through hand signs and drawings. Storytelling has always […]