Why Video Storytelling Matters
Storytelling has been an integral part of humanity for as long as we’ve been able to communicate with one another. Smoke signals, drawings, and hand signs were all ways humans used to tell stories before we learnt how to communicate with sound. Heck, some people still story-tell through hand signs and drawings. Storytelling has always […]
Mistakes Brands Make with Their Video Content
As a brand or marketing department, you may be producing video content but not seeing the results you want. There could be several reasons for this, but it’s likely that you’re making one (or more) of these five common mistakes: Not understanding your audience and what they want to see Not having a clear purpose […]
