Christmas Decorations

The Challenge.

Domayne, one of Australia’s leading online homewares and furniture retailers, were releasing a new range of crystal christmas decorations – just as they do every year. This season all 12 were animals. 

The videos promoting them needed to be aimed at both kids and adults and avoid feeling too ‘Christmassy’.

Our Approach.

We wanted to bring these animal decorations to life and stop motion animation was the perfect approach.

Our creative team developed a character for each decoration, then decided to use simple line animation style to create unique, dynamic environments for each of the 12 characters. Our social strategy was to feature each decoration in its own 15 second video, released weekly leading up to Christmas. 

Then finally, one wrap-up video bringing together all 12 characters. 

Our production team captured all stop-motion elements in studio. We used coloured card as the background when capturing the stop motion, which allowed us to insert the unique environments behind their characters during post-production.

The Result.

The resulting series of 13 videos brought the crystal animal Christmas decorations to life in a series of vivid, fun animations. Domayne used all 13 videos across their social channels.

Give us a shout!

Let’s work together on something great.

02 9555 1528

Please enable JavaScript in your browser to complete this form.

The Creative Foundry is situated on the land of the Wangal and Gadigal peoples of the Eora nation. We acknowledge their connections to land, water and community. We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. This always was, always will be, Aboriginal land.

At The Creative Foundry we are committed to providing a safe, inclusive, and culturally sensitive environment for all, no matter the ethnicity, faith, sexuality, disability or gender identity.

Copyright 2024 The Creative Foundry – All Rights Reserved