Carers NSW
Palliative Care Documentary
The Challenge.
Every day, thousands of Australians sacrifice their time and energy to care for people with life-limiting illness. Carers NSW wanted to create a short documentary to raise awareness around their experiences.
The idea was to show what it’s really like to be a carer by highlighting key areas of the experience, from managing feelings to self care and practical ideas to make it easier. The video was aimed at care professionals to familiarise them with the experiences of carers to help them be sensitive to the needs of their patients – and provide information to help carers.
The documentary needed to work as one long piece and four shorter individual parts.
Our Approach.
Our film centred around three carers who shared their unique, personal stories of being a carer for loved ones. Due to the difficult subject matter and the objective of the video, we wanted to ensure the videos felt genuine, honestly portraying all aspects of being a carer whether they’re positive or negative.
To achieve this, every participant talked directly into the lens, as if they were sharing their personal stories directly with viewers. Instead of a voiceover we used onscreen motion graphics to pose questions, which allowed us to match the shifting energies of the participants without forcing certain emotions on the view.
The Result.
We bought all three stories together in post production to create one 20-minute documentary. The result is equal parts heart-breaking, inspiring and personal – showing the difficult reality of caring, the toll it takes on carers and the lessons they take away.
- Client:
- Carers NSW
- Category:
- Production
- Outputs:
- 1 x 20min Documentary & 4 x 5min Cutdowns
- Services:
-
Concept Development
Creative
Creative Strategy
Production Management
Video Production
