INTEGRATED CAMPAIGN
MYCAR
Launching a new brand is never easy. Rebranding an established national business is even harder. So when the Mycar marketing team were tasked with relaunching Kmart Tyre and Auto Services as Mycar, they needed an agency that could provide strategy, creative and production across a multi-channel campaign – one that would keep existing customers happy, while inspiring new ones to give them a spin.
TVC CAMPAIGN
TOP TRUMPS
To promote the Australian launch of popular kid’s card game, ‘Top Trumps’, we were tasked with conceptualising, scripting and animating a spot that would capture the attention of 7-14 year-olds, while also communicating the game’s educational benefits to parents (in a way that didn’t turn kids off).
PHOTOGRAPHY / VIDEO CONTENT
CANCER INSTITUTE NSW
As part of their mission to drive awareness around cancer & produce helpful resources for a range of audiences the Cancer Institute of NSW selected The Creative Foundry to create an image library that reflected both the ethnic and cultural diversity & reality of people and scenarios impacted by cancer. One of the key challenges of the brief was the image library needed to be authentic and not look like typical stock imagery.
TVC CAMPAIGN
AIF - TVC
As part of their ongoing marketing strategy, Australian Institute of Fitness’ marketing team tasked us with creating a Celebrity spokesperson top and tail asset highlighting the Institutes key USP’s.
ANIMATION / VIDEO CONTENT
PACIFIC LIFE RE
We partnered with agency L+L Design to create and produce an animated video for insurance provider, Pacific Life Re. The aim of the video was to outline the benefits of a new, market-first insurance product in a simple way. In order to resonate with its audience, it was also essential for us to balance animation with a clear human element.
SOCIAL / VIDEO CONTENT
DOMAYNE
Homeware retailer Domayne approached us looking for a way to optimise their catalogue shoots and provide customers with trend advice and inspiration via their social channels.
SOCIAL / VIDEO CONTENT
AMERICAN EXPRESS
Partnering with agency CX Lavender, we were asked to bring to life a concept that focused on encouraging businesses to consider the long-term benefits of offering their customers American Express as a payment option.
VIDEO CONTENT
AIF - IT ALL STARTS HERE
In order to position the Australian Institute of Fitness as the best choice for getting qualified and kick-starting a career in the fitness industry, we were tasked with creating a social campaign that highlighted the key strengths of their courses and culture.
SOCIAL / DIGITAL
SAE
In order to drive awareness and registrations for their annual Open Day, SAE needed a suite of social assets that complemented their existing campaign and brought it to life across a range of social channels. With a number of campus locations across Australia, the messaging also needed to be customised to appeal to a range of target audiences. And it needed to be done yesterday.
ANIMATION / VIDEO CONTENT
SNEWPIT
Snewpit is a citizen journalism app that aims to make it easier for the public to report and find news as it happens. And as a start-up, Snewpit needed an agency who could tackle every element involved in introducing its revolutionary new offering to potential members and investors alike.