To promote the Australian launch of popular kid’s card game, ‘Top Trumps’, we were tasked with conceptualising, scripting and animating a spot that would capture the attention of 7-14 year-olds, while also communicating the game’s educational benefits to parents (in a way that didn’t turn kids off).
In order to stand out and capture attention, we created a range of energetic and colourful original characters that appealed to the audience’s varied interests, from hungry dinosaurs, to cuddly puppies and creepy mummies. Overlaying these visuals with sound that was designed to command attention and urgency, kids and their parents were welcomed into an exciting new world of play.
1x 30sec TVC
1x 15sec TVC
2 x Social Videos