TOP TRUMPS:

TVC Campaign

Top Trumps - TVC Campagin

BRIEF

To promote the Australian launch of popular kid’s card game, ‘Top Trumps’, we were tasked with conceptualising, scripting and animating a spot that would capture the attention of 7-14 year-olds, while also communicating the game’s educational benefits to parents (in a way that didn’t turn kids off).

APPROACH

In order to stand out and capture attention, we created a range of energetic and colourful original characters that appealed to the audience’s varied interests, from hungry dinosaurs, to cuddly puppies and creepy mummies. Overlaying these visuals with sound that was designed to command attention and urgency, kids and their parents were welcomed into an exciting new world of play.

SERVICES

Creative
Graphic Design
2D Animation
Motion Graphics
Production

TYPE

Broadcast Media
Social Media

CLIENT

Top Trumps

OUTPUT

1x 30sec TVC
1x 15sec TVC
2 x Social Videos

TVC 30 SEC
TVC 15 SEC
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