Top Trumps
TCV Campaign
Brief
To promote the Australian launch of popular kid’s card game, ‘Top Trumps’, we were tasked with conceptualising, scripting and animating a spot that would capture the attention of 7-14 year-olds, while also communicating the game’s educational benefits to parents (in a way that didn’t turn kids off).
Approach
In order to stand out and capture attention, we created a range of energetic and colourful original characters that appealed to the audience’s varied interests, from hungry dinosaurs, to cuddly puppies and creepy mummies. Overlaying these visuals with sound that was designed to command attention and urgency, kids and their parents were welcomed into an exciting new world of play.
Services
Creative
Graphic Design
2D Animation
Motion Graphics
Production
Type
Broadcast Media
Social Media
Client
Top Trumps
Output
1x 30sec TVC
1x 15sec TVC
2 x Social Videos
