SAE Institute Australia:

Enrol

Challenge

In order to drive awareness and registrations for their annual Open Day, SAE needed a suite of social assets that complemented their existing campaign and brought it to life across a range of social channels. With a number of campus locations across Australia, the messaging also needed to be customised to appeal to a range of target audiences. And it needed to be done yesterday.

Approach

With our agile approach, we jumped into action creating a suite of simple but eye-catching assets in just two days, pairing existing assets with original motion graphics to create customised and impactful content. The campaign reached over 500k potential students, driving over 40,000 leads and contributing to a 23% increase in enrolments year on year.