PACIFIC LIFE RE:
Pacific Life Re - Explainer
We partnered with agency L+L Design to create and produce an animated video for insurance provider, Pacific Life Re. The aim of the video was to outline the benefits of a new, market-first insurance product in a simple way. In order to resonate with its audience, it was also essential for us to balance animation with a clear human element.
With our only guideline being a simple colour palette, we got creative with insurance and developed a warm and clear visual language for the brand. To bring the aesthetic to life, we then scripted a narrative that framed the benefits of Pacific Life Re’s new product through a relatable and human story.
1 x 3min Video