Cancer Institute NSW:
As part of their mission to drive awareness around cancer & produce helpful resources for a range of audiences the Cancer Institute of NSW selected The Creative Foundry to create an image library that reflected both the ethnic and cultural diversity & reality of people and scenarios impacted by cancer. One of the key challenges of the brief was the image library needed to be authentic and not look like typical stock imagery.
In order to create natural-looking and authentic images, we applied a documentary style to shooting. This style removed the ‘stock photo’ look and feel to the images giving the Institute higher quality images to use throughout their ongoing digital, print and social campaigns.
Shot in over 15 locations throughout NSW across 6 days, we captured the breadth and diversity of people and communities impacted by cancer, by casting 96 different talent, many of which we found via street casing to ensure the images looked authentic and relatable.
Cancer Institute NSW
2500 x Raw Images
400 x Edited Images
15 x Social Videos
10 x Social GIFs