AUSTRALIAN INSTITUTE
OF FITNESS:

TVC Campaign

Australian Institute of Fitness - It all starts here

BRIEF

As part of their ongoing marketing strategy, Australian Institute of Fitness’ marketing team tasked us with creating a Celebrity spokesperson top and tail asset highlighting the Institutes key USP’s.

APPROACH

Knowing we had to balance the inclusion of a high-profile talent without appearing too “salesy”, we adopted a ‘testimonial’ style creative approach to our content, leveraging the authority of our celebrity while communicating in a relatable and human context. This allowed us to communicate USPs of speed, outcome, trust and experience in an authentic and believable way, inspiring increased interest and enrolments.

SERVICES

Creative
Strategy
Production

TYPE

Broadcast Media
Social Media

CLIENT

Australian Institute of Fitness

OUTPUT

4 x 30sec TVC’s

4 x 15sec TVC’s

4 x 6sec Social Videos

 

 

TVC 30 Sec
READY TO DO THIS?
Australian Insititue of Fitness - It All Starts Here
Snewpit - Explainer