AUSTRALIAN INSTITUTE
OF FITNESS:
TVC Campaign
Australian Institute of Fitness - It all starts here
BRIEF
As part of their ongoing marketing strategy, Australian Institute of Fitness’ marketing team tasked us with creating a Celebrity spokesperson top and tail asset highlighting the Institutes key USP’s.
APPROACH
Knowing we had to balance the inclusion of a high-profile talent without appearing too “salesy”, we adopted a ‘testimonial’ style creative approach to our content, leveraging the authority of our celebrity while communicating in a relatable and human context. This allowed us to communicate USPs of speed, outcome, trust and experience in an authentic and believable way, inspiring increased interest and enrolments.
SERVICES
Creative
Strategy
Production
TYPE
Broadcast Media
Social Media
CLIENT
Australian Institute of Fitness
OUTPUT
4 x 30sec TVC’s
4 x 15sec TVC’s
4 x 6sec Social Videos