Focusing on the message that “Every success story starts somewhere” we chose to show prospective students their potential through the real stories of successful graduates.

Capturing the graduates in their day to day lives, we explored how they started and progressed their careers. Shot documentary style with handheld cameras, the final product was natural and raw, uncovering personal stories, exploring accomplishments and inspiring others to realise they can achieve their ambitions too – and this is where it starts.