Partnering with agency CX Lavender, we were asked to bring to life a concept that focused on encouraging businesses to consider the long-term benefits of offering their customers American Express as a payment option.
Working collaboratively with CX Lavender, we provided full production and produced a compilation of interviews with small business owners. With real customer insights at the heart of our creative approach, we were able to frame the benefits of welcoming American Express in a genuine way that spoke directly to our audience’s pain points and ambitions.
Agency: CX Lavender
3 x 2min Content Videos