AMERICAN EXPRESS:

Merchant Payments

CHALLENGE

Partnering with agency CX Lavender, we were asked to bring to life a concept that focused on encouraging businesses to consider the long-term benefits of offering their customers American Express as a payment option.

APPROACH

Working collaboratively with CX Lavender, we provided full production and produced a compilation of interviews with small business owners. With real customer insights at the heart of our creative approach, we were able to frame the benefits of welcoming American Express in a genuine way that spoke directly to our audience’s pain points and ambitions.

SERVICES

Production

TYPE

Online Content

CLIENT

American Express
Agency: CX Lavender

OUTPUT

3 x 2min Content Videos

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