FLUKE
1FLUKE - Brand Launch
The Challenge.
FLUKE is a global leader in electronic test tools and software, renowned for its precision, safety, and reliability. Trusted by professionals across many industries they ensure the smooth operation of critical infrastructure and systems worldwide. They approached us with an exciting challenge: to create a dynamic video that would symbolise the convergence of multiple divisions under one unified umbrella – 1FLUKE.
The goal was to deliver a powerful message that highlighted the safety and reliability of their products, through the lens of real customer stories. This global campaign required filming across the USA, Asia, and Australia, and was designed to culminate in a striking video to be unveiled at a global event in Asia. The challenge lay in creating a cohesive, visually compelling narrative while balancing diverse locations, stories, and the theme of unity.
Our Approach.
Our strategy was to build the video around a strong voice-over that unified the narrative, weaving together compelling customer stories of how FLUKE products have saved lives and become essential in their businesses. To visually capture the essence of convergence, we combined footage shot on three continents with highly stylised stock footage, creating a blend that felt global yet connected.
We incorporated motion graphics, seamlessly tracked into several shots, to represent energy lines moving through space—an embodiment of the dynamic and interconnected nature of FLUKE. The result was a cinematic experience, presented in an extreme widescreen ratio, utilising video collage techniques to fill a large canvas with stunning visual storytelling.
The Result.
A distinctive and engaging campaign that redefines how the sector is portrayed, setting it apart from conventional approaches.
- Client:
- FLUKE
- Category:
- Production, Video Production
- Outputs:
- 1 x 3 min Video
- Services:
-
Concept Development
Creative
Production
Production Management
Video Production
Give us a shout!
Let’s work together on something great.
02 9555 1528
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