ACCC - Australian Consumer Law

Gen Z Campaign

The Challenge.

The Australian Competition and Consumer Commission (ACCC) sought to raise awareness of consumer guarantee rights under Australian Consumer Law among Generation Z. They needed a creative partner to develop a compelling campaign that would resonate with this young, digitally-native audience.

Our Approach.

We began by deeply understanding our Gen Z audience, recognising their preference for authenticity, bite-sized information, and relatable pop culture references. Their visual style embraces maximalism, vibrant colours, and eclectic designs. With this insight, we proposed a series of short, engaging videos using a collage motion graphic style. This approach allowed us to create visually striking content that aligned with Gen Z aesthetic preferences while effectively communicating key consumer rights information.

Our creative process involved crafting scripts that addressed common consumer issues faced by Gen Z, such as problems with used cars, electronics, gaming consoles, and subscription traps. Based on the approved style and scripts, we produced a variety of video assets, including 15-second Hero Explainers, 30-second Explainers, and 6-second Bumpers for social media use, along with additional campaign design assets.

The Result.

The final campaign successfully translated complex consumer rights information into easily digestible, visually appealing content for Gen Z audiences. By using relatable scenarios and a collage motion graphic style, we achieved increased engagement and improved awareness of ACCC’s role and available remedies.

Give us a shout!

Let’s work together on something great.

02 9555 1528

Please enable JavaScript in your browser to complete this form.

The Creative Foundry is situated on the land of the Wangal and Gadigal peoples of the Eora nation. We acknowledge their connections to land, water and community. We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. This always was, always will be, Aboriginal land.

At The Creative Foundry we are committed to providing a safe, inclusive, and culturally sensitive environment for all, no matter the ethnicity, faith, sexuality, disability or gender identity.

Copyright 2024 The Creative Foundry – All Rights Reserved